A Real Brand. A real Website.
Branding + Website
A complete brand identity and custom website, built together from the ground up. Because your website can only work as hard as the brand behind it.
For service businesses ready to stop looking like a side hustle and start showing up like the real deal.
Sound Familiar?
Most clients who land here are in one of three places. See if any of these feel like a mirror:
You're launching something new.
You’ve got the business idea, maybe even the first few clients even…but no logo, no colors, no website.
You don’t want to DIY it because you know first impressions stick. You want to launch with something that actually looks like a real business.
You DIY'd it to get started… and it shows.
Canva logo. Squarespace template. Fonts that don’t quite match.
It got you here, but now you’re hiding your website link in conversations because it doesn’t reflect how good your work actually is.
Time to upgrade…for real this time!
Your brand is a Frankenstein.
A logo from one place.
Colors that drift across Instagram, your site, and your business cards.
Fonts you don’t even remember choosing.
You need someone to pull it all together into one cohesive brand that finally feels like yours.
Why Branding First?
Most designers will build you a website and slap a logo on it. I won’t. Here’s why that matters:
Your website is the expression of your brand; but if there’s no real brand underneath, you’re just decorating a shell. The colors won’t have meaning. The fonts won’t have intention. The whole thing falls apart the second you try to use it on Instagram, in a pitch deck, or on a business card.
That’s why every Branding + Website project starts with the brand. We define your visual identity first:
- logo
- colors
- typography
- the whole system
Then we build the website to bring it to life. By the time we’re laying out your homepage, every design decision is already made. The site builds itself.
You walk away with two things working in lockstep:
a brand that actually means something,
a website that uses it well
What's Included
This isn't a logo plus a template. Every Branding + Website project includes:
The Brand Build
- Custom logo design (primary, secondary, and brandmark)
- Color palette with HEX, RGB, and CMYK codes
- Typography system (heading, subheading, body)
- Brand pattern (where applicable) and asset library
- Complete brand guide document for use anywhere
The Website Build
- Custom WordPress or Shopify website
- Up to 5 service pages plus home, about, and contact
- Mobile-first responsive design
- SEO foundation setup
- Conversion-focused copywriting guidance
- Integrations (booking, eCommerce, CRM as needed)
- One revision round, training, and a smooth launch
Investment
Most Branding + Website projects land between $6K–$10K. The biggest factors are page count and integrations.
Most service businesses fall in the 5–8 page range, with additional pages adding to scope. We'll talk specifics on the call.
Limited Spots Each Month
I take on a small number of Branding + Website projects each month so every client gets the depth this kind of work actually requires. If you're targeting a specific launch date, the sooner we chat, the better.
Recent Brand Builds
A few brands I've built from scratch and brought online.
KBK Training
A brand built to hold KBK’s dual identity; expert dog trainers AND the adventure-focused community they’d built around hiking and paddleboarding with dogs. We designed a custom brandmark blending mountain and dog profile, plus a complete visual identity that feels both professional and approachable.
Pimped Out Pup
A brand refresh that finally matched the audience…outdoorsy dog owners who needed durable, easy-to-clean gear for real adventures. Refreshed visual identity, all-new outdoor product photography, and a streamlined WordPress site with cleaner categories so buyers can actually find what they’re looking for.
How it Works
A clear, four-step process so you always know where we are and what's coming next.
Hi, I'm Nicole
Builder Brain, Artist Heart
The Person Behind The Work
I started Expressive Web Design because I kept seeing brilliant business owners stuck behind brands that didn’t do them justice. Logos that didn’t fit. Websites built on templates with no real strategy. Beautiful businesses hidden behind generic visuals.
I do branding and websites because they shouldn’t be separated in the first place. When you build them together, with strategy underneath both, you get something that actually works — not just something that looks good.
For the last 10 years, I’ve been helping businesses build brands that finally feel like them, paired with websites that pull their weight.
If that’s the partner you’ve been looking for, let’s talk.
Questions People Ususually Ask
Yes. No templates, no pre-built themes. Every site is custom-designed and built specifically for your brand and how your business actually operates.
If you don’t have a logo, defined brand colors, or a consistent font system…OR if your visuals don’t match the quality of your work; branding is the right starting point.
If you already have a strong brand and just need a better website, the Website Redesign is probably a better fit.
Branding + Website projects typically run 8–12 weeks from kickoff to launch. Branding takes the first 2–3 weeks, then website design and build runs the rest. I keep things moving, no months-long ghosting.
Yes. I can integrate Stripe, PayPal, Shopify checkout, booking platforms, or whatever payment system fits your business. Just let me know what you need on the call.
WordPress and Shopify, exclusively. They scale with growing businesses, they’re industry-standard, and I know them deeply.
I do offer a monthly maintenance retainer or one-off project options as needed.