Website Management
Keep it Working
Website management for engineering, construction and industrial firms.
Your website needs more than a launch; it needs a partner. Get the ongoing support, updates, and strategy that keep your site working as hard as you do.
After a Website Rescue or a Working Website launch (or anytime you’re done being your own webmaster) this is how your site stays my problem instead of becoming yours. Month-to-month.
Sound Familiar?
Most clients fit one of these:
Your Marketing Person Is Also Your Website Person.
They’re running campaigns, posting on LinkedIn, and pulling reports. Then a new hire needs a bio, or a project needs a page, and that lands on their desk too. They aren’t a developer, so a 20-minute change takes an afternoon. Or it just waits.
Your site is launched but stagnant.
You invested in a great website. Then nothing changed for 18 months. Every time you want to update something, it turns into a project. You need consistent forward motion, not occasional sprints.
Your Marketing Is Waiting On The Website.
The campaign is ready, but the page it points to isn’t. The new service can’t be promoted until it has a page. Traffic from search has been flat since launch because nobody owns the content. You need someone who understands what your marketing needs from the site, and can build it.
Already have an agency?
Good. Keep them. Then answer these three questions.
1.
What's your turnaround on a small site change right now?
2.
Who do you call when the site breaks?
3.
When a campaign lands on a page that needs updated, who updates it?
Most firms have a decent answer to the first, a vague one to the second, and nothing for the third. That isn’t an agency failing. Agencies get hired to run campaigns and the good ones run them well. The site those campaigns point at is nobody’s line item, which is how solid ads end up pointing at a page nobody has touched since launch.
Keep your agency for the campaigns.
I’ll keep the site they’re sending traffic to from undoing the work.
Websites Aren't "Set it and Forget It"
Every website needs ongoing care. Plugins update. Security threats evolve. Content goes stale. Conversion paths break. Things you launched last quarter need a tweak this quarter.
- For most businesses, the options are limited:
- Hire a website or digital marketing manager (expensive, often overkill)
- Lean on an overworked internal team that doesn’t have the bandwidth
- Let the site sit untouched until something breaks
A retainer fixes that. You get a reliable partner who knows your site, handles the ongoing work, and keeps things moving…without you having to build a department around it.
Three Ways to Work Together
Pick the level of involvement that matches where your business is right now. All plans are month-to-month with a 30-day cancellation notice.
Keep it Working
$900/mo
For firms that need the site kept current and their team's changes done.
- The content updates your team sends: project pages, bios, news, careers posts
- New pages built within your existing design
- Plugin updates, backups and quick troubleshooting
Keep it working Plus
$1,500/mo
For firms whose site needs to do more than display information.
- Everything in Keep It Working
- Forms, filters and page templates, plus where inquiries get routed
- The processes behind the site: where inquiries go, who gets notified, how applications get handled
- Basic SEO and conversion improvements
Fractional Website Manager
$2,500/mo
For firms that want someone running the website like part of the team.
- Everything in Plus
- A quarterly site plan built with your marketing lead
- Landing pages for campaigns, built for what your ads team needs
- Content updates based on what your buyers are searching for
Finishing a Website Rescue?
Your 30-day warranty rolls straight into any plan, so your site never has an unprotected day.
Just launched a Working Website?
These plans pick up where your training walkthrough left off; same designer, zero re-explaining
What a month Looks like
Here's what a month could look like at each level.
Engineering Firm
Keep it Working
- Two new project pages after a win announcement
- Three staff bios swapped after hires and a departure
- State licensure list brought current
Keep it Working Plus
- Project portfolio rebuilt so visitors can filter by market, service and location
- Project page template set up, so each new project goes up quickly and looks consistent
- Contact form routing fixed so RFP inquiries reach the right principal
Fractional Website Manager
- Quarterly plan for which service and project pages to build or rewrite, set with the marketing lead
- Landing page built for a campaign promoting a new service line
- Top project pages rewritten as short case studies: the problem, the approach and the result
Manufacturer
Keep it Working
- Four outdated cut sheets replaced and the old PDF links repointed
- New certification added to the quality page
- Rep locator updated after a territory change
Keep it Working Plus
- Spec sheet library rebuilt so buyers can filter by product
- Quote request form routed by product line to the right sales rep
- New product line page built on the existing spec table layout
Fractional Website Manager
- Trade show landing page built and handed to the ads team, ready for tracking
- Two product line pages rewritten around what buyers search for
- Product pages updated ahead of a launch, timed to the marketing calendar
Contractor
Keep it Working
- Three completed jobs added to the project gallery
- Safety record and certifications brought current
- Service area map and office locations updated
Keep it Working Plus
- Project gallery rebuilt so visitors can filter by sector: data center, healthcare, industrial
- Bid request form rebuilt to ask for project type, size and timeline, and routed to estimating
- New service page for data center work, built on the existing layout
Fractional Website Manager
- Site plan set around winning more data center and mission-critical work
- Landing page for a recruiting campaign aimed at electricians and techs
- Service pages rewritten around what general contractors and owners search for
Hi, I'm Nicole
Builder Brain, Artist Heart
The Person Behind The Work
I’ve been in marketing since 2013, a lot of it on the agency side. That’s where I kept seeing the same thing: the campaign was ready and the client was ready, but everything waited on the dev queue. Small changes took weeks. The website was nobody’s priority, so it fell behind.
That’s the gap I fill now. I manage websites for engineering, construction and industrial firms that have a marketing person but no web person. I handle the updates, the fixes and the new pages. And because I come from marketing, I know what your campaigns, your search traffic and your sales team need the site to do.
I also run my own ecommerce business, so I know what it’s like when the website is the thing standing between you and revenue.
If your site keeps falling behind, let’s talk.
Questions People Usually Ask
Yes. You can move up or down between packages with 30 days’ notice.
We’ll scope the extra work separately. You won’t get nickel-and-dimed for going slightly over, but if a real project shows up, like a redesign or a major new feature, I’ll quote it before we start. If it keeps happening, the next tier up is probably a better fit.
No. Each plan is built around steady monthly work, not banking time for later. If you’re regularly using less than your plan covers, I’ll suggest moving down a tier.
Month-to-month with a 30-day cancellation notice. No long-term contracts. If it’s not working, you tell me, and we wind down cleanly within 30 days.
Yes. Most of my clients didn’t have me build their original site. There’s no onboarding fee. New-to-me sites start with a site review, so I know exactly what I’m taking care of before the first month starts.
Full redesigns and large new builds get scoped and quoted as their own projects. Smaller functionality and process work is part of Keep It Working Plus and Fractional Website Manager. Keep It Working covers the upkeep and content changes for the site you have.
Nope. Plenty of clients start here when they feel overwhelmed. New-to-me sites begin with a quick review so I know what I’m taking care of.
You get someone who has done this work since 2013, without a salary, benefits or a hiring process. I work with your marketing lead the way an in-house manager would, for a fraction of what a full-time hire costs.