Expressive Web Design

From $8,000

The working website • New Builds & redesigns

Your WEbsite Should Help Run Your Business.

Not just describe it.

Custom WordPress design built on SEO and CRO foundations. A site that gets found, earns trust, and turn visitors into inquiries.

60 minutes or less; we map what your website should be doing.

Most Websites Just Sit There.

They look fine. They load. And they quietly do almost nothing for the business that paid for them:

01

Invisible in search

Built without SEO foundations, so Goggle never learned to send the right people.

03

Visitors leave without acting

No clear path, buried contact info, layouts that were never design to convert.

02

Invisible to aI answers

AI models can’t cite what they can’t read. Most sites never get mentioned.

04

Looks like everyone else's

Template and AI builder sameness that makes a good firm look interchangeable.

A Working Website is built to be found, trusted, and acted on.

Designed to win. Built to be found. Built to convert.

Designed to win the job

Custom creative; no templates, no AI-builder sameness. Stand out in a world of blah.

Built to be found

SEO foundations are in the bones; structure, hierarchy, schema, speed, metadata. Plus content built so AI answer engines can read and cite you.

Built to Convert

Every layout decision is made with one question: does this move a visitor toward converting? CRO thinking isn’t an audit later, it’s in the desing from day one.

What the base includes

From

$8,000

The starting price isn’t a tease; it’s a complete, working website. Standard on every built and every redesign.

8 Custom-Design Pages

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Smart Intake Form

Asks the right questions, sorts real leads from noise, and lands in your inbox ready to act on.

SEO Foundations

Structure, schema, speed, and metadata done right from the first build, not bolted on later.

AI-Search Ready

Content and markup that AI answer engines can read and cite.

CRO-Driven Design

Layouts designed to turn visitors into inquires; clear paths, clear asks, no dead ends.

Launch & Handoff

Training, documentation, and a 30-day tune window. You own everyting; site, content, logins, hosting, etc.

Then add what your business needs.

Every business runs differently. The base is standard; these are priced individually and added when helpful.

No logo yet? Or perhaps you’ve outgrown the first one? We can build yoru identity first, then design the site on top of it. One process, one coherent brand.

Do you sell products and want to take orders directly on your site? We build in WooCommerce to create tidy product catalogs and full stores.

Let clients book consultations, appointments, or even spots straight into your calendar, forget the back-and-forth emails!

Locations, portfolios, team bios, resource libraries, news/blog posts – whatever your business needs beyond the core eight.

Get site reports to your inboxy every month: visits, inquireies, top pages. No dashboards, logins, or guesswork.

Most Working Websites land between $10-$14K, depending on your business needs.

A Proven process, not a mystery box

R
Research
I dig into how your business actually wins work. Your best customers, your highest-value jobs, competitors, and the trust signals buyers look for.
E
Envision
I map the path from "found" to "converted:" a sitemap built around how cutomsers buy, content planned to lead, and a design direction that brings it all together.
E
Execute
The build: design, development, and every feature wired and tested end to end.
F
Fine-Tune
One round of revisions, launch, and a training walkthrough so your team can update the site without calling a developer. You're handed a site you can actually run.

A Few Redesign Examples

Drag the handle to see the before and afters of websites that got “The Working Website” treatment.

Before
After
Before
After
Before
After

Built For

Established businesses and firms; contractors, engineers, attorneys, consultants, etc. who want a big-firm polish and a website that earns its keep.

New site or full redesign; both options available. Which one you need is a detail we sort out on the call.

Not Built For

Brand-new businesses looking for a $2K starter site, or anyone shopping on price alone. No hard feelings…but this is an investment in how your business gest found and wins work, not an AI-Builder.

One Product. One starting point. We build from there.

Starting at

$8,000

The base above is included in every project. Add-ons move it from there. Most projects land between $10-14k. You’ll have an exact number before anything begins.

You’ll leave the call knowing what your website should be doing; whether you choose to work with me or not.

FAQs

Most Working Websites take 6–10 weeks from kickoff to launch, depending on scope and how quickly content and feedback move.. I keep things tight; no months-long ghosting.

No, branding is available as an add-on inside hte project. We will bild an identity first, then the site, all in one process.

WordPress and Shopify. I have over 10 years of expertise in WordPress specifically.

You! Fully. The site, teh systems, the logins, the content…it’s all yours. It comes with training and documentation so you’re never dependent on a developer for the small things.

That IS this. Whether we start from your existing site or from scratch is a detail we sort on the discovery call; the products, process, and pricing are the same.

I provide your team with documents and video walkthroughs so your team can run the basics of the site without calling a develope. If you’d rather it stay my problem instead of becoming yours, my Keep It Working plans are available as well…totally optional.

Let's figure out what your website should be doing.

Book a 30-minute discovery call. Come with your current site (or just your business idea) and leave with a clear picture of what your website could be doing for you.

"Building websites that actually work" isn't a slogan. It's the spec.