Strategic Site Updates
Conversion Refresh
Your website looks fine. It’s just not working. Let’s fix that… without rebuilding the whole thing.
Strategic updates to the pages that matter most. Built for businesses getting traffic but not enough conversions.
Sound Familiar?
Most clients who land here are dealing with one of these:
you're getting traffic but not conversions.
People are landing on your site. Maybe even a lot of them. But the leads aren’t coming. The bookings aren’t filling. The cart abandonment is brutal. Something between “they showed up” and “they bought” is broken.
Your site looks fine but doesn't work.
The design is solid. The branding is on point. But somewhere in the messaging, the layout, or the conversion path…something is leaking. You can feel it. You just don’t know where.
You don't need a full rebuild.
The site isn’t bad…it’s just underperforming.
Spending $15K on a redesign feels like overkill when what you actually need is sharper strategy on the pages that already exist.
Anyone Can build a Website.
Almost no one can make one work.
We’re entering a weird era. AI can spin up a website in 20 minutes. Templates have never been better. Drag-and-drop builders have made design accessible to everyone.
So why do most websites still not convert?
Because building a website and making it work are two completely different skills.
A pretty site doesn’t book leads. A well-designed homepage doesn’t close sales. Pages convert when someone has thought hard about who’s reading them, what they’re looking for, where their hesitation lives, and what would actually move them to act.
That’s strategy. That’s psychology. That’s 10 years of watching what happens after people land on a page; what they click, where they bounce, what makes them buy.
Conversion Refresh is the strategic layer your site is missing. No rebuild. No restart. Just sharp, targeted updates to the pages that matter most
What's Included
Strategic surgery, not a rebuild. Every Conversion Refresh project includes:
Strategy + Audit
- Full strategic site audit (where conversions are leaking and why)
- Messaging + copy strategy for key pages
- SEO refresh (technical fixes, on-page optimization, keyword alignment)
- Conversion path analysis (forms, CTAs, mobile flow)
The Website Build
- Updates to your homepage + up to 3 key conversion pages
- Layout + UX improvements based on real strategy
- Mobile-first conversion fixes
- One revision round and clean handoff
Investment
Most Conversion Refresh projects land between $2,000–$4,000. The base scope (homepage + up to 3 conversion pages) starts at $2K.
Projects with more service pages or deeper SEO work land toward the higher end. We'll scope it on the call.
If your site needs a full rebuild instead of strategic updates, Website Redesign is probably a better fit.
How it Works
A focused 2-3 week sprint. Strategy first, then execution.
Hi, I'm Nicole
Builder Brain, Artist Heart
The Person Behind The Work
I’ve spent the last 10 years working at the intersection of SEO and web design…which is a weirdly rare combination. Most strategists can’t design. Most designers don’t understand SEO. I do both, and Conversion Refresh is the service that finally puts that combination to work in a focused, productized way.
I’ve seen what happens when websites are built without strategy. I’ve also seen what happens when strategy gets bolted on after the fact. The businesses that win are the ones that get both; and right now, in the AI era, that’s harder to find than ever.
If your site is underperforming and you don’t know why, that’s where I come in.
Questions People Ususually Ask
A redesign rebuilds your site from the ground up; new strategy, new layouts, new structure, sometimes evne new branding or colors/typography.
Conversion Refresh keeps your existing site intact and makes strategic updates to the pages that matter most for conversions. It’s strategic surgery vs. a full rebuild.
Not totally different. The visual changes will be intentional and targeted; better hierarchy, sharper CTAs, cleaner conversion paths, but you’ll still recognize your site. The biggest changes will be in messaging, layout strategy, and how the site guides people toward action.
Nope. The whole point of the audit phase is figuring that out. You’ll come in with a hunch (“we’re not getting leads,” “people aren’t booking,” etc.) and I’ll dig in to find the why.
We can scope it. A few extra pages adds to the timeline and price; significantly more pages probably means you actually need a Website Redesign. We’ll figure out the right fit on the call.
Yes. Many clients add a monthly retainer after the refresh to keep iterating based on real data. The refresh sets the foundation; the retainer keeps it sharp.