For established brands.
Website Redesign
Your site should be working as hard as you are. Let’s build the one that actually pulls weight; strategic, beautiful, and built to convert.
For service businesses and eCommerce brands ready to trade “good enough” for a site that finally matches where the business actually is.
Is This the Right Fit?
I'm picky about who I work with because that's how I make sure the work is actually great. Here's the truth:
This is For You If:
- You run an established service business or eCommerce brand and your site doesn't reflect where you actually are anymore
- You're done duct-taping fixes and ready for a real foundation
- You want a partner who'll push back when something won't serve your business, not a vendor who just builds what you ask for
- You'd rather invest once and get it right than redo it in 18 months
- You appreciate good design and understand that strategy is what makes it work
This probably isn't for you if:
- You need a $1,500 site to "just get something up"
- You want to manage every pixel yourself
- You're looking for the cheapest option (I'm not it, and that's okay)
What's Included
This isn't a template swap. Every Website Redesign project includes:
Strategy & Design
- Brand and audience deep dive
- Custom design mockups (no themes, no shortcuts)
- User flow planning
- Mobile-first responsive design
- Conversion-focused copywriting guidance
Build & Launch
- WordPress or Shopify development
- SEO foundation setup
- Integrations (booking, eCommerce, memberships, CRM)
- Performance and speed optimization
- One round of revisions, training, and a smooth launch
Investment
Most redesigns land between $10,000–$20,000. The biggest factor is page count and complexity; integrations, custom functionality, eCommerce, that sort of thing. A focused service site lands at the lower end; a full multi-service or eCommerce build lands higher.
We'll scope it specifically on the call.
Limited Spots
I take on a limited number of redesign projects each quarter so every client gets the depth they deserve. If you're targeting a specific launch date, the sooner we chat, the better.
Recent Website Redesigns
Real businesses, real redesigns, real results.
clyde companies
A century-old construction and materials company that needed a brand presence to match; more mature, more authoritative, more aligned with the legacy.
We rebuilt the site structure with a mega menu that helped make sense of the parent company and seven subsidiary companies.
clyde companies
A polished design upgrade paired with the conversion features Mike’s site was missing; filterable galleries by photo type and location, detailed location pages, and a dedicated testimonials page. Browsers became bookers.
My Process
Most web projects feel like a black box...you sign a contract, then disappear into months of "checking in." Not here. The REEF Process is how I take you from a silent website to an expressive one, with clear milestones and zero guesswork.
Hi, I'm Nicole
Builder Brain, Artist Heart
The Person Behind The Work
I started Expressive Web Design because I kept seeing brilliant business owners stuck behind websites that didn’t do them justice. Most agencies are built around one skill; beautiful design or sharp strategy. Rarely both, in the same person, working on the same project.
I do both. That’s the whole point.
For the last 10 years, I’ve been helping established brands trade in their “good enough” sites for ones that actually pull weight; generating leads, closing sales, and finally matching the business they’ve worked so hard to build.
If that sounds like the kind of partner you’ve been looking for, let’s talk.
Questions People Ususually Ask
Most projects run 6–10 weeks from kickoff to launch, depending on scope and how quickly we can move through feedback rounds. I keep things tight; no months-long ghosting.
WordPress and Shopify, exclusively. They scale with growing businesses, they’re industry-standard, and I know them deeply enough to push them past what most builders can do.
Yes. Every project includes a structured revision round at key milestones, plus a final round before launch. The REEF Process is designed so you’re never surprised by what I’m building.
I offer a Branding + Website package for clients who need both. We can talk about it on the strategy call and figure out the right fit.
Yes. I offer both a maintenance retainer or I can provide one-off support as needed. You won’t be left hanging.
Then book the strategy call anyway. It’s free, there’s no pitch, and worst case you walk away with clarity on what your next step should be.