What Pages Does Your Website Actually Need?
summary
If you’re planning a new website and feeling overwhelmed about what to include, you’re not alone. One of the most common questions I hear is, “How many pages do I really need?”
Some new business owners go overboard trying to build everything at once. Others keep it so minimal that their site doesn’t actually help their business. The truth is, you don’t need a 15-page site to be effective, but you do need to get the right pages in place from the start.
In this post, I’ll break down:
The 3 Pages Every Website Needs (No Matter Your Industry)
Homepage
Your homepage is your digital first impression. It should quickly answer:
- Who you are
- What you offer
- Who you help
- What action to take next
About Page
Your story builds trust, but this page should focus less on your life history and more on:
- Why you do what you do
- What makes you different
- Why someone should choose you
Contact Page
Make it easy to connect with you:
- Form or email
- Scheduling link (like Calendly)
- Location/map (if local)
- Social links
What Pages You Might Need (Based on Your Business Type)
These aren’t must-haves for everyone, but they can make a big difference depending on how your business works and how you plan to grow.
🧘 Health & Wellness Coaches
- Services Page — Packages, sessions, group programs
- Booking Page — Easy access to book a discovery call or session
- Testimonials — Social proof builds trust
🧠 Therapists & Consultants
- Specialties or Services — Organized by client type or area of focus
- FAQs — For payment, process, insurance, etc.
- Resources Page — Credibility booster and helpful for SEO
📸 Photographers
- Portfolio or Galleries — Organized by niche
- Investment Page — Transparent pricing or starting rates
- Booking Page — With contact form or scheduler
- Testimonials — Trust-building from past clients
💁♀️ Personal Brands & Influencers
- About Page — Highlight your mission, voice, and values
- Work With Me Page — List services or collab opportunities
- Press or Media Kit — Optional, but great for PR and sponsors
- Shop or Resources Page — Products, affiliate links, freebies
🛍️ Product-Based Businesses
- Shop Page — Organized by category if needed
- Product Pages — With strong copy, photos, and reviews
- About the Brand — Share your story and values
- Shipping & Returns — Boosts trust and reduces questions
💡 Pro Tip: Start With What You Need Now
Many first-time DIYers feel pressure to create every possible page up front. Don’t. Focus on what supports your current business model and add more later as you grow.
What You Don’t Need (At Least Not Yet)
Don’t feel pressured to build everything at once. If you’re just getting started, skip:
- A blog with no content plan
- A press/media page if you’re not actively doing PR
- Complex navigation or pages that don’t serve a real goal
Why Planning Your Site Structure Matters
Your website isn’t just about looking good. It needs to work for you. Planning your page structure ahead of time:
- Helps guide visitors toward your goals
- Improves usability and SEO
- Makes writing your website copy 10x easier
- Saves you time, money, and back-and-forth when hiring a designer or doing it yourself
A confused mind never buys.
Clear navigation and focused content help people understand your offer faster, which leads to more action.
Need a Custom Plan for Your Website? Start Here
If you’re ready to build your site and want a clear, strategic plan, I’ve got you.
My Website Blueprint Package gives you a complete, personalized roadmap so you know exactly:
- What pages you need and why
- How your homepage should be structured
- What design direction fits your brand
- And how to move forward with confidence
It Includes:
✔ Homepage wireframe
✔ Site structure plan
✔ Design direction
✔ 1-on-1 strategy call to review everything together
If you decide to move forward with a full custom site later, the $700 you invested gets applied.
👉 See the full details here