Expressive Web Design

Gleason Power Services

Branded Items + Website [service]

Client Needs

Gleason Power Services came to me as a brand-new business needing a complete digital presence. With no previous site, the priority was to build something from the ground up that would:

  • Clearly showcase a wide range of specialized electrical testing services
  • Appeal to both facility managers and contractors
  • Reflect the clean, technical, and professional nature of their work
  • Align with the client’s preference for a dark, moody, black-and-white aesthetic

 

In addition to the website, they also needed branded print materials like business cards and equipment stickers designed for field use.

Solution

We built a custom WordPress website from scratch, starting with a clean layout and a dark color palette to match the brand’s serious, technical tone.

Highlights include:

  • A homepage overview of all services for easy scanning
  • Individual service pages that offer deeper explanations and SEO benefits
  • A professional, no-frills design that positions Gleason Power as trustworthy and capable
  • Branded print materials (business cards + equipment stickers) to ensure consistency across digital and physical touchpoints

Branded Items

 

While Gleason Power Services already had a logo in place, we expanded their brand identity through practical, real-world applications.

We designed:

  • Business cards that reflect the clean, technical look of the website
  • Inspection stickers for field equipment—featuring the company branding, space for inspection dates, test type, and technician signatures

 

These branded items help reinforce professionalism and consistency, both online and on the job site—ensuring Gleason’s identity is present wherever their work takes them.

Website Design

The design leans heavily into black, grey, and white, keeping the visual tone aligned with the client’s brand and industry.

  • The full site uses a dark background with high-contrast white and grey text for a modern, technical feel

  • Layouts are clean and structured, keeping information front-and-center for decision-makers

  • Typography and spacing were carefully chosen to maintain a sharp, professional look without sacrificing readability

  • Each service page reinforces credibility while helping with long-term SEO growth

Client Testimonial

Nicole is an exceptional web developer who combines efficiency, creativity, and precision to deliver high-quality designs with impressively quick turnarounds. She has an incredible ability to visually represent brands and individuals through thoughtful, tailored website designs. Her attention to detail and deep understanding of how every step in the process comes together ensure a seamless experience and an outstanding final product. Working with her has been a pleasure, and I highly recommend her!