Website Design
For Contractors & Trades
Your crews build things that hold up for decades. Your website shouldn’t be the one thing on the job that looks half-finished. We build WordPress sites that are as solid as the work you do; built to book jobs, win bids, attract crew, and show up the second someone nearby goes looking for what you do.
The Silent Website
Most Contractors Have A Website That's Costing Them Jobs
You’d never walk off a job at 90% and call it finished. But the website that’s supposed to bring you work? Odds are it got thrown up once, years ago, and quietly stopped pulling its weight.
Looks Cheap
A dated, clunky site reads “fly-by-night” to a homeowner or GC comparing three bids; even when you’re the most experienced one on the list.
Hides the Proof
Finished work is your best sales tool. On most contractor sites it’s a handful of dark phone photos, or nothing at all, when it should be the first thing a buyer sees.
Invisible Nearby
When someone in your area searches for what you do, you’re nowhere on the map or the first page, so the job goes to whoever showed up first.
Leaks Leads
No click-to-call, no quote form, no clear next step. People who were ready to hire you bounce to the competitor whose site made it easy.
The Payoff
A Website Built To Bring In Work
Turn searches into booked jobs
When someone needs you and pulls up your site mid-decision, it closes the deal instead of raising doubts. Clear services, real project proof, and an obvious way to call, quote, or book.
Built search-ready
Most contractor sites are a structural mess that search engines and AI assistants can’t make sense of. We build yours on a clean foundation: clear service and service-area structure, proper headings, fast load, and SEO foundation setup so engines actually understand what you do and where.
Look like the pro you already are
Modern, fast, mobile, and unmistakably you. The kind of site that makes a 40-truck operation and a sharp two-crew shop both look like the obvious hire, and keeps you from getting lumped in with the Angi lead-sellers.
We design for how contractors and trades actually win work
You don’t sell a roof or a panel upgrade like a coffee shop sells lattes, so it shouldn’t be marketed like one. Some of your buyers decide in an afternoon. Others (GCs, property managers, commercial clients) vet you carefully before they ever call. Most of them search, ask around, and quietly check your website before they reach out. We build for that reality:
- Project galleries that show finished work, not stock photos
- A clean service + service-area architecture engines and AI can actually read
- Click-to-call, quote requests, and booking built right in
- The trust signals that close trades work: licenses, insurance, warranties, reviews
- A recruiting page that actually helps you find crew
That’s how fast a visitor forms a first impression of your website; and visual design is consistently the most-cited factor in how people judge a company’s credibility online.
Sources: Lindgaard et al. (2006); Stanford Web Credibility Project
Our Process
We Build For Your Trade, Not A Generic Template
Every trade sells differently. A roofer lives and dies on storm response and financing; a remodeler closes on the story behind a finished kitchen; an electrician is half residential calls and half commercial bids. We build the site around how your specific trade actually wins work, then tailor the structure, content, and calls to action to match.
General Contractors & Remodelers
Your projects are your pitch. We build website design for contractors and remodelers around featured project stories, not just a photo dump, so a prospect walks through the work the way a referral would walk them through it.
Electricians
Residential service calls and commercial bids pull in two directions. We split your site so homeowners can call in seconds and GCs or facility managers can vet your commercial chops. Electrician website design that works both sides of the panel.
Plumbers
Plumbing buyers decide fast and usually on a phone. Click-to-call up top, service-area clarity, and an emergency path that doesn’t make a flooded homeowner go hunting. Plumber website design built to convert in the moment
HVAC
Seasonal demand, maintenance plans, financing, and emergency service all have to live on one site without clutter. HVAC website design that surfaces the right offer at the right time and keeps the phone ringing year-round.
Roofing
High ticket, storm-driven, and often tangled up with insurance. We build roofing website design around fast quote requests, before-and-after proof, financing, and the trust signals that make a homeowner pick you over the truck that knocked on their door.
Concrete & Masonry
This is visual work, so the site should be too. Driveways, patios, foundations, and flatwork shown off in clean before-and-after galleries that make the craftsmanship obvious at a glance.
Landscaping & Hardscaping
Your portfolio is the entire sale. We build image-forward sites that make outdoor transformations the hero, organized by service so you rank for design, install, and maintenance separately.
Specialty & Commercial Trades
Power services, paving, excavation, glazing, restoration, and the trades that don’t fit a neat box. If your buyers are GCs, developers, or facility teams running a vetting process, we build the credibility-first site that holds up to it.
Don’t see your trade? We’ve almost certainly built something close.
Our Process
A Proven Process, Not a Mystery Box
Every project runs on the REEF Process, so you always know what’s happening, what’s next, and what you’re getting. Here’s what that looks like for a contractor or trades business specifically.
Research
We dig into how you actually land jobs; residential calls vs. commercial bids, your service area, and your highest-margin work. We study your local competitors and the trade-specific signals that earn a buyer’s trust (licensing, insurance, warranties). Nothing gets designed until we know how you win.
Envision
We map the path from “found your site” to “called your office.” That means a sitemap built around your services and service areas, project galleries planned so your best work leads, and content that answers the questions buyers actually ask before they book; pricing range, process, timeline, who you serve. Wireframes lock in the layout before a single pixel is designed.
Execute
Custom WordPress design and build; responsive, fast, and SEO-foundation-ready. We wire in the things that turn a visitor into a job: click-to-call, quote and estimate request forms, booking or scheduling integrations, project galleries, and review feeds. If a crew page or careers section is part of your goal, we build that too.
Fine-Tune
One round of revisions, launch, and a training walkthrough so you and your office staff can add projects, swap photos, and update service pages without calling a developer every time. You’re handed a site you can actually run; and if you’d rather not, that’s what the retainer is for.
Selected Work
Trades & Construction We've Built For
We don't pack up the truck and leave
A finished site isn’t the end of the job, it’s a tool you’ll use every week. New service areas open up, you land a flagship project worth showing off, a plugin needs updating, a seasonal promo has to go live before the busy stretch hits. Most agencies are gone by launch day. We’re not. Pick the level of ongoing support that fits how much you want to stay hands-off; month-to-month, no long contracts, WordPress only.
Foundation Support
$500/mo
For businesses that need light, ongoing upkeep.
- Up to 3hrs/month
- Content edits (text, image swaps, minor layout changes)
- Plugin updates + light troubleshooting
- Email-based request submission
- Work completed within the active calendar month
Growth Support
$900/mo
For businesses actively improving their website.
- Up to 6 hrs/month
- Everything in Foundation
- New page builds within existing design system
- Conversion-focused structural improvements
- Basic SEO improvements (meta, headings, internal linking)
- Work completed within the active calendar month
Strategic Partner
$1,500/mo
For businesses that want consistent evolution and strategy.
- Up to 10 hrs/month
- Everything in Growth
- Ongoing performance refinement
- Technical integrations (CRM, forms, automation tools)
- Strategic recommendations as needed
- Work completed within the active calendar month
Straight talk: our retainers keep your site fast, current, and converting. We don’t do monthly SEO campaigns or churn out blog content. We will happily point you to people who specialize in that. What we own is your website, working at full strength, all year.
Ready to stop losing jobs to a worse contractor with a better website?
Contractor and trades website projects with Expressive Web Design start at $8,000, and every one runs on the REEF Process. If you’re doing solid work your current site doesn’t reflect, let’s fix that.
Contractor & trades website FAQs
Contractor and trades website projects with Expressive Web Design typically start around $6,000. Final cost depends on scope; number of pages and service areas, whether branding is included, and integrations like booking or quoting. You’ll get a clear quote after a discovery call.
Most full redesigns run roughly 6–10 weeks through the four-stage REEF Process (Research, Envision, Execute, Fine-Tune). Timeline depends on scope and how quickly content and feedback come back from your team.
Yes. Every build includes SEO foundation setup and a service + service-area structure so search engines (and AI assistants) clearly understand what you do and where you do it. Ongoing local SEO campaigns aren’t our focus; we build the foundation right and can refer you to specialists for ongoing work.
That’s the point. We build in click-to-call, quote request forms, and booking or scheduling integrations so a ready-to-hire visitor never has to go hunting for a way to reach you.
Either way. If your branding is solid, we design around it. If it’s dated or inconsistent, we offer branding as part of the project so the site and the brand finally match.
Yes. We can build a careers or “join the crew” page that actually sells working for you, because in this trade your website is a hiring tool, not just a sales tool.
WordPress is our specialty. It gives you a fast, secure, fully-owned site that’s easy for your office to update; no proprietary platform lock-in.
You’re trained to run the site yourself, or if your team is too swamped, you can add a month-to-month retainer (Foundation, Growth, or Strategic Partner) so we keep it updated, working, and improving as you grow.
A wide range; general contractors, remodelers, electricians, plumbers, HVAC, roofing, concrete, landscaping, and specialty trades on both the residential and commercial side. We tailor the site architecture to the services and areas each one serves.
We guide structure and messaging and can write or refine your copy as part of the project. You bring the on-the-ground expertise; we make it clear, credible, and built to convert.
Request Your Discovery Call
Tell me about your business and website. If I believe we can help, I’ll send you a link to grab some time to connect.
Not ready to book?
Get a Free Site Teardown
Drop your site below and I’ll send you a few items that are working and what is quietly costing you leads – no call required.
Expressive Web Design is a WordPress web design studio based in Utah, building websites for contractors and trades nationwide; including general contractors, electricians, plumbers, HVAC, roofing, concrete, and landscaping companies across the United States.