Pimped Out Pup
Branding + Website [ecommerce]
Client Needs
As a brand-new company, Pimped Out Pup was one of the first to enter the market with biothane dog collars and leashes. They needed a strong brand identity and a website to educate customers about the benefits of biothane, an innovative material for pet accessories. With a lack of brand recognition and a need to communicate their unique value proposition, they required comprehensive branding and a user-friendly website to stand out from competitors and reach their target audience.
Solution
I delivered a full Branding + Website package that helped Pimped Out Pup establish a cohesive and compelling brand presence. By focusing on logo design, visual identity, and a modern, functional website, we created a platform that not only showcased the high quality of their biothane products but also educated potential customers about its durability and advantages for pets.
Branding Guide
Logo Design:
For Pimped Out Pup’s logo design, we focused on creating a visual identity that reflects the durability and adventurous spirit of their biothane products. The logo features a bold, muddy paw print to symbolize the active, outdoor lifestyle of their target audience – dogs who love to get dirty and explore. This design element highlights how well biothane collars and leashes perform in tough, rugged conditions, showcasing their water-resistant, easy-to-clean qualities, perfect for adventurous pups.
Visual Identity:
For Pimped Out Pup’s visual identity, we crafted a bold yet balanced color palette to appeal to both dog dads and dog moms alike. The use of a mud splat design across the website reinforces the durability of biothane products, appealing to active dog owners that like to adventure outdoors.
Website Design
We designed a clean, user-friendly website for KBK Training that reflects their dual focus on dog training and outdoor adventures. The site features a streamlined layout with intuitive navigation, making it easy for visitors to explore both their board and train programs and day adventures. We implemented clear calls to action throughout, guiding potential clients to sign up for programs or memberships. The overall design balances professionalism with an adventurous spirit, ensuring it resonates with their active and engaged target audience.
Client Testimonial
Working with Expressive Web Design was a game-changer for Pimped Out Pup. As a brand-new company, I needed a partner who could help me bring my vision to life, and they delivered beyond my expectations. From crafting a bold, adventurous logo to designing a website that beautifully educates our audience on biothane products, every detail was thoughtfully executed.
The team’s creativity and expertise helped us establish a visual identity that feels professional yet approachable, appealing to our rugged, adventurous customers. The website design is not only stunning but also functional and user-friendly, setting us up for success right from the start.
I couldn’t be happier with the results and highly recommend Expressive Web Design to anyone looking for a partner who truly understands how to elevate a brand.